What Financial Services do Merchants Need to Grow?

FIBR Research

FIBR, a program of BFA and Mastercard Foundation, is working with partner Sokowatch, an e-commerce platform for informal merchants in Kenya. Together, we are exploring the current customer journey along the order & delivery process and features, such as customer support applications, to improve the customer experience. We are tackling how the digitization of the smartphone-enabled small retailer, improves the value of Sokowatch’s services. New digital channels will also allow the FIBR team to explore additional services offerings, such as in-kind credit or cash loans, accounting and education.

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